Understanding Your Business Metrics
Complete guide to CommercePulse analytics - from dashboard overview to advanced cash flow, customer, and product insights
Navigate to Your Area of Interest
Dashboard Overview
Your business at a glance
Key Performance Indicators
Sum of all sales revenue for the selected period. Includes refunds and adjustments.
Revenue divided by number of orders. Key metric for pricing and upselling strategies.
Unique customers who made purchases. Essential for customer acquisition tracking.
Understanding Your Charts
Revenue Trend
Shows revenue patterns over time to identify growth trends.
📈 Upward: Business growth
📉 Downward: May need attention
🔄 Seasonal: Plan accordingly
Customer Distribution
New vs returning customers and their value contribution.
🟢 High retention: Strong loyalty
🔵 New growth: Good acquisition
🟡 Balance: Healthy mix
💰 Cash Flow Analytics
Professional financial insights built by ACCA experts
Cash Flow Metrics
Operating Cash Flow: Cash from operations
Cash Conversion: Inventory to cash time
Monthly Burn: Cash outflow rate
Runway Analysis: Cash duration forecast
Forecasting
30-Day Projection: Short-term planning
90-Day Outlook: Quarterly forecasts
Seasonal Adjustments: Pattern recognition
Scenario Planning: Best/worst case
Financial Health
Liquidity Ratio: Short-term obligations
Working Capital: Operational efficiency
Profit Margins: Business profitability
Break-even: Minimum sales needed
ACCA-Level Financial Analysis
Enterprise-level insights typically only available to businesses with dedicated finance teams.
Professional Standards:
- • Built with ACCA-standard financial modeling
- • Industry benchmark comparisons
- • Risk assessment & mitigation
- • Professional-grade financial ratios
Business Impact:
- • Prevent cash flow crises
- • Optimize working capital
- • Plan growth investments
- • Better financial decisions
👥 Customer Intelligence
Deep insights into customer behavior and segmentation
Customer Segments
High-value customers driving 80% of revenue. Offer exclusive benefits.
Consistent repeat buyers. Great for loyalty programs.
Decreased engagement. Target with win-back campaigns.
Key Metrics
Customer Lifetime Value
Total revenue expected from a customer.
Formula: AOV × Frequency × Lifespan
Retention Rate
Percentage making repeat purchases.
Benchmark: 20-30% good, 30%+ excellent
📦 Product Performance
Understand what sells, what doesn't, and why
Revenue Analysis
Top Generators: Highest revenue products
Revenue Trends: Performance over time
Seasonal Patterns: Peak periods
Profit Margins: Most profitable items
Sales Metrics
Units Sold: Quantity performance
Conversion Rate: Views to sales
Return Rate: Quality indicators
Bundling Opportunities: Cross-sell potential
Performance Insights
Stock Velocity: How fast products move
Demand Forecasting: Future sales prediction
Pricing Optimization: Best price points
Lifecycle Analysis: Product maturity
🎯 Business Health Score
Overall business performance assessment
Health Score Components
Score Interpretation
Business is thriving with strong fundamentals
Solid performance with room for improvement
Needs attention in key areas
Requires immediate action
🤖 AI Insights Explained
How our AI analyzes your data and provides recommendations
AI Analysis Types
Revenue Optimization
AI identifies bundling opportunities, pricing strategies, and upselling potential based on customer behavior.
Customer Behavior Patterns
Analyzes purchase patterns, identifies at-risk customers, and suggests retention strategies.
Product Performance
Identifies underperforming products, seasonal trends, and inventory optimization opportunities.
Financial Health
Monitors cash flow patterns, predicts financial risks, and suggests improvement actions.
How AI Recommendations Work
Data Analysis
AI processes your sales, customer, and product data to identify patterns and trends.
Pattern Recognition
Compares your data against industry benchmarks and successful business patterns.
Actionable Insights
Generates specific, actionable recommendations tailored to your business situation.
Continuous Learning
Updates recommendations based on new data and tracks the success of implemented suggestions.
Example AI Insights
💰 Revenue Opportunity:
"Bundle Product A with Product B - customers who buy A have 65% likelihood of buying B within 30 days."
Potential: +$2,400/month👥 Customer Retention:
"15 customers haven't purchased in 45 days. Send them a 15% discount to prevent churn."
Risk prevented: $1,800📦 Inventory Alert:
"Product C sales increased 40% this month. Reorder stock to avoid stockouts."
Action: Order within 5 days💳 Cash Flow:
"Seasonal dip expected in 2 weeks based on last year's pattern. Prepare cash reserves."
Impact: -$3,200 projectedReady to Master Your Business Data?
Put this knowledge into action. Start analyzing your business with CommercePulse's powerful metrics and ACCA-level insights.