How CommercePulse Works

Transparent insights into our AI-powered analytics platform and how we protect your data

🔄 How Your Data Flows

1. Secure Data Import

Connect your Shopify/Stripe via OAuth or upload CSV files. All data is encrypted in transit (TLS 1.3) and stored securely.

2. AI Analysis

Our Python-based analytics engine processes your data using machine learning models trained on ecommerce patterns.

3. Actionable Insights

Get real-time dashboards, predictive forecasts, and automated alerts delivered through our React-powered interface.

⚡ Our Technology Stack

Backend & AI

Python + Flask
RESTful API and business logic
Machine Learning
Pandas, NumPy for data analysis
PostgreSQL Database
Encrypted data storage

Frontend & Integrations

React + Tailwind CSS
Modern, responsive interface
OAuth Integrations
Shopify, Stripe API connections
Cloud Infrastructure
Heroku hosting with auto-scaling

🧠 How Our AI Actually Works

📊 Revenue Forecasting

We analyze your historical sales data using time-series analysis and seasonal decomposition. Our models identify patterns in your revenue cycles and project future performance based on:

  • • Historical sales trends and growth rates
  • • Seasonal patterns (holidays, monthly cycles)
  • • Product performance variations
  • • Customer behavior patterns
Confidence Score: Each forecast includes a confidence percentage based on data quality and pattern consistency.

🎯 Customer Segmentation

Our segmentation uses RFM analysis (Recency, Frequency, Monetary) combined with behavioral scoring:

  • Recency: When did they last purchase?
  • Frequency: How often do they buy?
  • Monetary: How much do they spend?
  • Trend Analysis: Are they increasing or decreasing activity?

🛒 Cart Recovery Predictions

We calculate recovery probability using machine learning models trained on:

  • • Cart value and product types
  • • Customer purchase history
  • • Time since abandonment
  • • Previous email engagement rates

🔐 Security & Privacy

Data Protection

All data encrypted at rest (AES-256) and in transit (TLS 1.3)
OAuth authentication - we never store your store passwords
Your data is isolated - never shared between users
Complete data deletion upon account closure

Compliance

GDPR compliant with right to deletion
SOC 2 security practices
Regular security audits and updates
Minimal data collection - only what's needed

🌟 Our Commitment to Transparency

Built by Finance Professionals

CommercePulse was created by Zain Farooq, an ACCA finalist with deep understanding of small business finance. Every algorithm and insight is designed from real accounting experience, not just technical theory.

100%
Transparent Algorithms
24/7
System Monitoring
Human
Support Team