Cart Recovery
Recover abandoned carts with automated email campaigns
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What is Cart Recovery?
Cart Recovery automatically sends targeted email campaigns to customers who abandon their shopping carts, helping you recover lost sales and increase revenue.
Industry Statistics
The average cart abandonment rate is 70%. Recovery campaigns typically recover 15-20% of abandoned carts, translating to significant revenue recovery.
Key Features
3-Email Sequence
Automated emails at 1hr, 24hr, and 72hr intervals
Progressive Discounts
Increasing discount offers (10%, 15% off)
AI Recovery Scoring
Probability prediction for each abandoned cart
Complete Analytics
Track recovery rates, ROI, and campaign performance
Quick Setup (3 Minutes)
Connect Your Data Source
Choose how to import your abandoned cart data:
Configure Email Settings
Set up your email preferences in the Settings panel:
- • Email timing (1hr, 24hr, 72hr)
- • Discount percentages (10%, 15%)
- • Minimum cart value threshold
- • Sender name and email address
Start Recovery Campaigns
Launch your first campaign and start recovering sales automatically.
3-Email Recovery Sequence
Gentle Reminder Email
Subject: "Forgot something in your cart, [Name]?"
- • Friendly reminder about abandoned items
- • No discount offered (builds urgency for later emails)
- • Low-pressure, helpful tone
Discount Offer Email
Subject: "Complete your order & save 10%!"
- • 10% discount to incentivize purchase
- • Medium urgency messaging
- • Highlights specific cart items
Final Chance Email
Subject: "Last chance to save 15%!"
- • 15% discount for final push
- • High urgency with scarcity messaging
- • Last attempt to recover the sale
Campaign Settings
Email Timing
Discount Offers
Campaign Settings
Email Settings
Understanding Analytics
Key Metrics
Recovery Rate
Percentage of abandoned carts that convert to sales
Email Open Rate
Percentage of recovery emails opened
Click-through Rate
Percentage of recipients who click email links
AI Recovery Scoring
High Probability (80-95%)
Recent customers, high-value carts, past purchase history
Medium Probability (40-79%)
Engaged customers, moderate cart values
Low Probability (10-39%)
First-time visitors, low-value carts
Troubleshooting
Emails Not Sending
- • Check that your email service is properly configured
- • Verify your sender email address is valid
- • Ensure cart recovery is enabled in Settings
- • Check that carts meet minimum value threshold
Low Recovery Rates
- • Review email subject lines for better open rates
- • Test different discount percentages
- • Adjust email timing intervals
- • Focus on high-probability carts first
Data Import Issues
- • Ensure CSV contains required columns (email, cart_total, abandoned_at)
- • Check date format matches YYYY-MM-DD HH:MM:SS
- • Verify email addresses are valid format
- • Remove duplicate cart entries
Best Practices
✓ Do This
- • Start campaigns within 1 hour of abandonment
- • Use progressive discount strategy (0%, 10%, 15%)
- • Personalize emails with customer names
- • Focus on carts over $25 for better ROI
- • Test different subject lines
- • Include product images in emails
- • Monitor and adjust based on analytics
✗ Avoid This
- • Sending emails too frequently (spam risk)
- • Using generic, non-personalized content
- • Starting with high discounts in first email
- • Targeting very low-value carts (<$10)
- • Ignoring email deliverability best practices
- • Sending campaigns to invalid email addresses
- • Not testing email templates on mobile
Pro Tip
The most successful recovery campaigns combine urgency with value. Start with a gentle reminder, then add progressive incentives while highlighting scarcity or time limits.
Frequently Asked Questions
How quickly should I send the first recovery email?
Send the first email within 1 hour of cart abandonment while the shopping experience is still fresh in the customer's mind. Our default 1-hour delay provides optimal results.
What's a good recovery rate to expect?
Industry benchmarks show 15-20% recovery rates for well-optimized campaigns. New campaigns typically start at 10-15% and improve with optimization. Our AI scoring helps you focus on high-probability recoveries first.
Should I offer discounts in every email?
No. Start with a gentle reminder (no discount), then offer 10% in the second email, and 15% in the final email. This progressive approach trains customers not to expect immediate discounts and maximizes your margins.
What cart value threshold should I set?
We recommend starting with $10-25 minimum cart value. Very low-value carts often have poor recovery rates and may not justify the email sending costs. Adjust based on your average order value and margins.
Can I customize the email templates?
Yes! You can customize subject lines, sender name, and email content in the Settings panel. We provide proven templates as a starting point, but personalizing them for your brand often improves results.
How does the AI recovery scoring work?
Our AI analyzes factors like customer purchase history, cart value, time since last purchase, and engagement patterns to predict recovery probability. This helps you prioritize high-value opportunities and optimize campaign timing.
What if customers complain about recovery emails?
All our emails include easy unsubscribe options. If customers opt out, they won't receive future recovery emails. Keep your messaging helpful rather than pushy, and respect customer preferences to maintain a positive brand experience.
Ready to Start Recovering Sales?
Set up your first cart recovery campaign in just 3 minutes and start recovering 15-20% of abandoned carts automatically.